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Call Center, Call Center
“Cheese Burger, Cheese Burger.” If you can’t name that line to the actors (comedians) then you’re either too young or didn’t watch SNL in the late 70’s. Fact is, a diner is a call center too. The...
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Warehousing, Fulfillment and Customer Care
Every so often I catch myself long enough to test, or audit, the relationship between attending to the operation and its running efficiently and customer care. Sometimes however, what we care about to...
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Outsourcing Conundrum?
Sometimes the decision to outsource can be difficult simply because we can’t see the value. So I remind myself many times that my business (and job) is generating revenue. Specifically, with...
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There’s a Reason the Word ‘Press’ Still Exists
“Go to press” meant something different not too long ago. In fact, I dare say in this day in age, folks who are just starting out recognize that ‘circulation’ means followers or searchers by any other...
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Monday April 15, Two Thousand Thirteen
While we hope for the best of times, we know too how difficult it can to keep up with online commercial activity and production–particularly for small enterprises of one kind or another. And while all...
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Are Product Descriptions and Reviews Content Too? Absolutely.
Over time the term ‘content marketing’ has manifested itself yet it can still be called great copy and visuals. Content, to include scripts for video or speeches for that matter, has to do with...
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Struggling with a Shopping Cart Choice?
Recently I asked Kyle Miller and Systems Manager at Karol to jot down some considerations when reviewing shopping carts for those just starting out in online retailing. He had no problem with my...
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Sometimes e-Commerce is Just Plain Amazing…
We have seen tremendous growth in online sales and with those who embrace the technology, much happens. I myself no longer see where I’ve been as much as I see where others are going. And they don’t...
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The Human Touch in e-Commerce
We know the driving force behind electronic retailing is commerce from consumer. To that end, a concise understanding of Responsive Web Design can be had by reading a number of posts in Business 2...
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Sage Internet Marketing Interview
Karol Media: Tell me how you saw blogs in the marketing mix and how you have seen the field evolve? Stershic: I launched the Quality Service Marketing Blog in February 2005 in lieu of having a...
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